VW Think Blue. Symphony

Volkswagen starts the new "Think Blue." campaign in February 2010. Think Blue became the umbrella for the automaker's sustainability activities. VW's Think Blue Simphony campaign aims to attract more attention by using the unusual presentation technique called music painting. The spot tells the story of fuel efficiency at Volkswagen, from Think Small to Think Blue. Product and technology highlights from the automaker's past, present and future are drawn on a sheet of music accompanied by the Beach Boys hit "Wouldn't It Be Nice." The spot debuted in Australia on July 1 and will launch globally. You can see VW's Think Blue Symphony spot (and a making-of video) on the next page