VW Think Blue. Book

Following on from the predecessor campaign "Think Blue.Symphony.", "Think Blue. Book." will feature a decidedly playful approach to the topic of sustainability. In terms of design and dramaturgy, the leitmotiv is a book which presents the advantages of the new natural gas runabout eco up! in the first spot with the motto "Great range. For little money.".

"We are proud of our new "Think Blue." campaign, because it presents in a playful way our conviction that it is easy and can even be fun to preserve the environment and live sustainably," Jürgen Stackmann, Head of Marketing of the Volkswagen Group and the Volkswagen Passenger Cars brand explains. "Think Blue.Book." Is another milestone in our efforts to heighten public awareness for sustainability and to show how we are shouldering our responsibilities as an automaker."